Top 5 Consumer Finance Apps in Mexico Q4 2022: Performance Overview

In Q4 2022, the top 5 consumer finance apps on a unified platform in Mexico exhibited diverse performance trends. Here's a detailed look at their weekly downloads and active users, based on data from Sensor Tower.

BBVA México saw a fluctuating trend in weekly downloads, starting the quarter strong with around 217K downloads and ending the year with approximately 186K downloads. The app's weekly active users remained relatively stable, beginning at about 9.4M and slightly decreasing to around 8.8M by the end of December.

Banco Azteca maintained a consistent download rate throughout the quarter, averaging between 135K and 160K downloads per week. The app's active user base showed a gradual increase, starting at approximately 4.2M and peaking at around 4.6M in mid-November before stabilizing at 4.2M by the end of December.

Banco del Bienestar Movil experienced significant variability in weekly downloads, with a notable peak of 239K downloads in the last week of October. The active user count followed a similar trend, rising from around 147K to a high of 367K in early November, then slightly declining to approximately 272K by the end of December.

Nubank: Conta, Cartão e mais exhibited a steady download rate, with weekly downloads ranging from 59K to 115K. The active user base was relatively stable, starting at about 1.7M and reaching up to 1.9M in mid-November, before ending the quarter at around 1.8M.

Citibanamex Móvil saw weekly downloads fluctuate between 68K and 86K, with a slight peak in the last week of October. The app's active user count showed minor variations, starting at approximately 3.3M, peaking at 3.5M in mid-October, and ending the quarter at around 3M.

For more insights and detailed analytics on app performance, visit Sensor Tower.